logo design   |   website design

 
The Backyard, Pool & Spa Show is the only event where you can meet with Michigan’s leading experts in backyard living. Whether it’s to swim, entertain, exercise, recharge, or just relax, this is the place to revitalize your new or renovated outdoor living space a reality.

The new website was focused on helping BYPS capture their rebrand, expand their reach, and make their content more conversational.

Challenge
As a new event, the Backyard Pool & Spa Show needed a professional online presence from the ground up. The site had to introduce the show, build excitement, provide clear information for attendees and exhibitors, and make registration effortless — all while capturing the lifestyle vibe of backyard living.

Solution

• Fresh brand identity online: Designed a vibrant, modern site around their brand new logo, with bold visuals, event photography, and engaging taglines (“Entertain • Swim • Relax”) to reflect the show’s atmosphere.

• Intuitive structure: Organized content into clear sections (About, Exhibitors, Dreamscape, Safety, Charities, Media, Contact) so different audiences could quickly find what they need.

• Strong calls-to-action: Placed Register Now and Get Tickets buttons prominently across the site, ensuring easy access on both desktop and mobile.

• Responsive design: Built mobile-first so visitors can check show info, exhibitors, or register right from their phones.

• Optimized user flow: Streamlined navigation and page layouts so users can learn about the event, explore features, and sign up in just a few clicks.