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Backyard Pool & Spa Show
website design | digital experience | logo design
The Backyard, Pool & Spa Show set out to become Michigan’s go-to event for outdoor living—bringing together top experts to help homeowners create spaces to swim, entertain, and relax. As a new event, they needed a website that could do it all: introduce the show, build excitement, and make it easy for both attendees and exhibitors to get involved. Just as importantly, the site had to reflect their fresh rebrand and capture the aspirational, lifestyle-driven feel of backyard living.
The solution was a clean, mobile-first website built around clarity and momentum. Content was organized into intuitive sections like About, Exhibitors, Dreamscape, and Safety, allowing different audiences to quickly find what they need. Strong “Register Now” and “Get Tickets” calls-to-action were placed throughout, creating a seamless path from discovery to sign-up. The result is a conversational, easy-to-navigate experience that expands reach, simplifies registration, and brings the Backyard, Pool & Spa Show to life online
tw-design was organized and responsive to our needs. He suggested improvements to our existing website and worked with us along the way to build a beautiful and functional website to help us collect consumer interest and information with a savvy marketing approach and a new cohesive brand. We are extremely happy with the outcome and have gotten lots of positive comments on the end product. I would not hesitate to enlist tw-design's help again and intend to do so on future projects.
Richard Martin, President
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