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brand identity | brand experience | brand collateral | logo design | icon design
Cleary University is a place for serious students who want opportunities that will change them and change the world. Rooted in a deep history and guided by the ambitions of its founding family, Cleary graduates learn how to face a changing world, embrace the journey with grit and determination, and find their individual paths to success.
With no consistent message, a new president, and their image slowly moving from "commuter school" to an on-campus university, they needed a cohesive visual brand across all platforms that reflected this change. This new identity included such items as program sheets, view books, catalog, assurance argument, alumni messaging, powerpoint templates, student housing, and campaigns for Vehicle for a Better Future, The Cleary Mind, and a brand new coat of arms logo.
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