brand identity   |   brand experience   |   brand collateral   |   logo design   |   icon design   
 
 
Cleary University is a forward-looking institution for serious students who seek opportunities to transform themselves and the world. With deep historical roots and a strong founding vision, Cleary empowers graduates to embrace change, face challenges with grit, and pursue unique paths to success.

Challenge

Cleary University was undergoing a major shift — moving beyond its commuter-school reputation toward a vibrant, on-campus university experience. With a new president at the helm and no consistent messaging in place, they needed a cohesive brand identity that reflected their transformation, unified communications across platforms, and inspired confidence in students, alumni, and the community.

Solution

• Visual Identity System: Designed a comprehensive brand identity, anchored by a new coat of arms logo that honored tradition while signaling progress.

• Unified Collateral: Developed program sheets, view books, catalogs, alumni messaging, and PowerPoint templates to ensure consistency across all communications.

• Campaign Development: Crafted messaging and visual systems for key initiatives, including Vehicle for a Better Future and The Cleary Mind.

• Campus Integration: Extended the brand into physical touchpoints like student housing, creating a consistent experience both on and off campus.
   

Impact

1. Delivered a unified, professional identity that matched the university’s evolving position as a full campus-based institution.

2. Strengthened community and alumni engagement with consistent messaging and bold new visuals.

3. Helped reposition Cleary as a destination for serious, ambitious students seeking transformative education.