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U.S. Rubber & Gasket
website design
US Rubber & Gasket needed an e-commerce website that could clearly present its wide range of industrial rubber products while making it easy for B2B buyers to take action. The solution centered on structure—organizing rubber rolls, sheets, and gaskets into intuitive categories, supported by a modern, mobile-first design. Clear “Shop Here” and “Request a Quote” calls-to-action were integrated throughout, while messaging reinforced the company’s strengths in quality, service, and delivery.
The result is a streamlined, product-driven experience that simplifies navigation and speeds up decision-making. In testing, 90% of users found their product category within seconds, engagement increased across multiple pages, and quote requests are projected to rise by 23%. Users described the site as straightforward, professional, and easy to navigate—validating a structure built around real buyer behavior.
tw-design displayed genuine attention to detail and was patient with me and my staff when it came to getting our website just right. They definitely succeeded in getting more visits to our site and truly care about the look and feel of it. Our e-commerce is rocking as well thanks to his suggestions and ideas. We are thankful that we found him!
David Traicoff, Owner
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