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re-brand | brand identity | brand collateral | logo design | website design
SMI, a technology leader in Assembly and Testing Systems, enables superior manufacturing experiences around the world. Their diverse team of talented team members are driven by a commitment to creativity, continuous improvement, and operational excellence. SMI is Making Modern Manufacturing Better™ by developing ergonomic, reliable, and efficient solutions for a more productive workplace.
The challenge was to re-think, re-imagine, and re-awaken their business as a relevant, customer-centric brand. The new strategy built on the best of the past—SMI’s solid product and strong manufacturing roots—re-energizing those traits with updated marketing and a brand strong enough to carry the company into the next century.
Systematic Manufacturing Inc
tw-design did a phenomenal job developing our website, business cards and several other internal branding initiatives. He helped to develop our brand identity and his knowledge and eye for the materials is top notch. He continues to support our growth and we look forward to continuing our relationship with him.
Ed Brabandt, Owner
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