re-brand   |   brand identity   |   brand collateral   |   logo design   |   website design

​

 

SMI, a technology leader in Assembly and Testing Systems, enables superior manufacturing experiences around the world. Their diverse team of talented team members are driven by a commitment to creativity, continuous improvement, and operational excellence. SMI is Making Modern Manufacturing Better™ by developing ergonomic, reliable, and efficient solutions for a more productive workplace.

​

The challenge was to re-think, re-imagine, and re-awaken their business as a relevant, customer-centric brand. The new strategy built on the best of the past—SMI’s solid product and strong manufacturing roots—re-energizing those traits with updated marketing and a brand strong enough to carry the company into the next century.