iMA Sports

brand identity   |   brand experience    |   brand collateral    |   logo design   |   signage design 


iMA Sports Novi is the number one choice for your child’s after school, summer camp, and evening martial arts. They have been offering leading programs in the Metro Detroit area since 2014. Regardless of the activity at play, they provide their students with the best development programs, while surrounding them with a positive, professional, safe, and challenging learning environment. 
​
After tweaking their logo to bring it more up-to-date with brighter, more saturated colors, and skewing it to reflect the fast-paced action of their courses, we enhanced their visual brand with more movement in the design to visually show the active and continuous energy provided from their assorted camps. The carefully crafted icons are child friendly and promote each of their camps.