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WMPC is thrilled with the brand developed by tw-design! The brand is now creative, innovative, and fresh! The use of color and shapes catches the eye and draws attention to the important work we are doing to create better futures for children and families. Working under contract with the state we often have tight deadlines, and multiple requirements, and tw-design definitely exceeded all of our expectations time and time again! Highly recommended!
Kristyn Peck, CEO
West Michigan Partnership for Children
brand identity | brand experience | brand collateral | logo design
Driven by a belief that all children deserve safety and the opportunity to thrive, WMPC implements a new innovative foster care model to create better futures for children; the first performance-based foster care service delivery model in Michigan with the goal of improving outcomes for children.
WMPC was missing two important parts in thier marketing process; creative and consistency! They wanted their new brand to reflect and help define the company’s culture, mission and values. A vibrant new brand system with bold typography, engaging photography and illustrations, and friendly colors was created. These compelling brand elements unite in everything from the website to the print materials to social media. The entire customer experience feels fresh, friendly, and memorable at every touchpoint.
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