brand identity   |   brand experience   |  brand collateral   |   logo design

​The Wellness Edge is a premier holistic health center in Grosse Pointe, Michigan. Their services include IV vitamin infusions, injections, and holistic treatments designed to increase energy, boost immunity, and promote long-term well-being. Led by a skilled team of registered nurses and health professionals, The Wellness Edge empowers clients to stay at the forefront of good health.

Challenge

As a new brand, The Wellness Edge needed a cohesive identity that communicated trust, vitality, and confidence. The goal was to design a brand system — from logo to print materials — that would stand out in the holistic health space while making clients feel welcomed and cared for.

Solution

• Logo Design: Created a brand mark that visually “points the way” toward healthy living, serving as both a directional cue and an emblem of guidance.

• Typography & Color Palette: Selected bold typography paired with inviting, vibrant colors to celebrate wellness, self-expression, and vitality.

• Unified Brand System: Extended the visual identity across all touchpoints, including stationery and printed collateral, ensuring a consistent and professional look.

• Customer Experience: Designed the overall brand experience to feel unique, confident, and trustworthy — reinforcing The Wellness Edge’s role as a guide to better health.
   

Impact

1.     A clear and memorable identity that differentiates The Wellness Edge in the holistic health market.

2.     Consistent, professional visuals across all physical touchpoints that inspire trust.

3.     Positive client feedback highlighting the approachable, modern, and wellness-focused design.