brand identity   |   brand experience   |  brand collateral   |   logo design

​

​

The Wellness Edge, a premier holistic health center in Grosse Pointe, Michigan provides IV vitamin infusions, injections, and other holistic services to increase energy, boost immunity, and promote long-term well-being. Led by a professional, knowledgeable team of registered nurses and health professionals, they bring you to the forefront of good health.

​

Starting with designing a logo that seems to point the way to healthy living, along with bold typography and inviting colors were chosen to celebrate healthy choices and promote self-expression. Your way. These compelling brand elements unite in everything from the website to the stationary and print materials. The entire customer experience feels unique, confident, and trustworthy at every touchpoint.