re-brand   |   brand experience    |   brand collateral   

 

 

TruStage has seen great success since their founding, but their growth has resulted in a complex customer and employee experience. In order to elevate and expand the positivity perceived the TruStage brand needed a refresh.

   

This new brand consists of typography that is approachable inside simple, clear grid layouts with distinct graphic elements. A refined use of the TruStage yellow balanced with vibrant accent colors, and intentional use of photography engages and represents their target audiences.