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What does your visual brand communicate about you?
We build identities that match who you are — and keep them that way as you grow.
The best work happens as a partnership, not a handoff. We work with your team to understand how you talk about your business, then build the visual brand together. Whether your identity needs a refresh or you’re starting from scratch, we bring the same hands-on care. Your business knowledge and our design perspective come together to create a brand that feels clear, consistent, and built to last.
How it comes together.
01
Discover
We start with conversation, not mood boards: your mission, your customers, the language you already use to describe yourself, and the competitors you don't want to look like.
02
Translate
Every visual decision — a typeface, a color, a grid — gets tested against one question: does this represent the ethos of the company? Not "does it look nice" in isolation.
03
Apply & Protect
Once the identity is right, we build it out across every material your business runs on, and put guidelines in place so it stays intact as new people, vendors, and projects touch it.
LOGO + BRAND IDENTITY
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Brand guidelines
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Corporate stationery
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Business cards + letterheads
SALES + BUSINESS DEVELOPMENT
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Websites and landing pages
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Product sell sheets
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Product catalogs
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Capabilities brochures
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Company overview brochures
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Proposal templates
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Direct mail
BRANDING + CORPORATE MATERIALS
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Presentation templates
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Corporate folders
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Annual reports
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Corporate profiles
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Investor packets
TRADE SHOW MARKETING
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Trade show booths and backdrops
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Retractable banner stands
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Event signage
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Tabletop displays
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Event brochures
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Promotional postcards
MARKETING + ADVERTISING
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Flyers
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Postcards
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Print advertisements
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Door hangers
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Rack cards
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Posters
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Magazine ads
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Newspaper ads
INTERNAL + OPERATIONAL MATERIALS
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Employee handbooks
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Training manuals
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Recruiting packets
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HR forms
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Internal newsletters
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Workplace signage
One identity, applied consistently across everything.
IDENTITY LOGOS + BRAND MARKS
First impressions matter, but they also need to last.
Your logo is the one piece of your brand that shows up everywhere, at every size, before anyone reads a word of copy. We design marks that hold up under that pressure — distinctive enough to be remembered, and built from the same thinking as everything else we do for you
BRAND + VISUAL IDENTITY
A visual identity is more than a logo — it's the full system of color, type, imagery, and layout that lets people recognize you instantly and trust what they're looking at.
We build that system around the company you actually are, so it can grow, extend into new materials, and hold together for years without needing to be reinvented.
WEBSITE DESIGN + DEVELOPMENT
A website carries more of your brand's weight than almost anything else you produce — it's usually the first real conversation someone has with your company.
We design sites that read as an extension of who you are, built around clear paths to the action you actually want visitors to take.
From full rebrands
to the extra hand
mid-project.
We partner with organizations to translate their mission, culture, and message into a visual identity that truly reflects them. That's meant something different for a manufacturer, a university, a healthcare provider, and a consumer products company, because the point was never a house style. It was making sure each one looks unmistakably like itself.
We stay close: leading full rebrands when a brand needs one, picking up and faithfully continuing an identity that already works, extending it into new campaigns, and stepping in as dependable, high-level design support whenever a team needs an extra hand during a busy stretch or a key project.
Take their
word for it.
tw-design displays genuine attention to detail and is patient with me and my staff when it came to getting our website just right. He succeeded in getting more eyes to our site, and he truly cares about the look and feel of it. Our e-commerce is rocking as well thanks to his suggestions and ideas. We are thankful that we found him!
David Traicoff
Owner
U.S. Rubber & Gasket
tw-design did a phenomenal job developing our brand identity, website, and several other internal branding initiatives. His knowledge and eye for the materials is top notch! He continues to support our growth and we look forward to continuing our relationship with him.
Ed Brabandt
Owner
Systematic Manufacturing, Inc
Great customer service! tw-design has consistently been able to translate my ideas into the project with a quick turn around. Tim and his staff are awesome!
Don Fradlis
Owner
iMA Sports
tw-design was organized and responsive to our needs. They suggested improvements and worked with us along the way to build a beautiful and functional website to help us collect consumer interest and information with a savvy marketing approach and eye candy loaded good looks.
Richard Martin
President
Backyard Pool & Spa Show
World class, a true pro. Great communication throughout the entire process. The business logos and cards turned out awesome. I have had many customers compliment the logo; it really does make a difference on how they view the company. I now call tw-design for all graphic design needs we run into. Highly recommend!
Brett Lavoy
Owner
Lavoy Equipment Sales
tw-design has done amazing work for us at West Michigan Partnership for Children. Working under contract with the state we often have tight deadlines, and multiple requirements and they exceeded all of our expectations time and time again. From posters, to annual reports, to marketing pieces, to magazine ad's –Tim can do it all! We are so grateful for his talent and expertise. Highly recommended!
Phalesha Kyes
West Michigan Partnership for Children
tw-design was a huge asset by offering valuable insight while continuously improving our process and time constraints. He produced excellent designs using industry trends and new software – continuously impressing our valued clients and prospects.
Kristina Heimbaugh
Business Development Specialist
Integrated Systems Designs
tw-design was such a pleasure to work with, and the work he produced is phenomenal! He really goes deep to understand what your brand is all about and he takes the details to a superior level. He explains the "why" behind his design options and is so open to discussion and ideas. I can't recommend him enough. Just connect with him and let it all happen. You won't be disappointed!
Andi Chirco
Owner and CEO
Grammarphone Marketing
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