top of page
homepage background copy.png
Welcome to tw-design

Your visual brand
should reflect what it stands for

We translate your mission, culture, and message into a visual identity — then keep it consistent across every piece of marketing, sales, and internal material as your company grows.

Is your visual brand
doing the right things?

We build identities that match who you are — and keep them that way as you grow.

The best work happens as a partnership, not a hand-off. We sit down with your team, learn how you actually talk about your business, and build the visual brand alongside you. Some of the companies we work with have an identity that's drifted a little over time — a logo from one era, colors picked by committee, materials that don't quite agree with each other anymore — and want a partner to bring it back into focus. Others are building an identity for the first time and want that same hands-on care from day one. Either way, it's the same collaboration: your knowledge of the business, paired with our eye for how that should look, sound, and show up everywhere it needs to. What comes out the other side isn't decoration — it's your business, made visible, built together.

Not starting from zero?
If your brand already fits — you like the logo, the colors, the message — we don't force you through Discover and Translate just to justify a process. We start at 03: we learn the system you already have, and get straight to producing consistent work in it.
We keep your visual
brand consistent
 
  • Logo + brand identity
  • sales + business development
  • branding + corporate materials
  • trade show marketing
  • marketing + advertising
  • internal + operational materials

From who you are
to what people see.

From who you are to
what people see in 3 steps.

compass.png
translate.png
check-list.png
01 
Discover
We start with conversation, not mood boards: your mission, your customers, the language you already use to describe yourself, and the competitors you don't want to look like.

 
02 
Translate
Every visual decision — a typeface, a color, a grid — gets tested against one question: does this represent the ethos of the company? Not "does it look nice" in isolation.
 
03 
Apply & Protect
Once the identity is right, we build it out across every material your business runs on, and put guidelines in place so it stays intact as new people, vendors, and projects touch it.
Keeping your visual brand
consistent across the board.

LOGO + BRAND IDENTITY

  • Brand guidelines

  • Corporate stationery

  • Business cards + letterheads

SALES + BUSINESS DEVELOPMENT

  • Websites and landing pages

  • Product sell sheets

  • Product catalogs

  • Capabilities brochures

  • Company overview brochures

  • Proposal templates

  • Direct mail

BRANDING + CORPORATE MATERIALS

  • Presentation templates

  • Corporate folders

  • Annual reports

  • Corporate profiles

  • Investor packets

TRADE SHOW  MARKETING

  • Trade show booths and backdrops

  • Retractable banner stands

  • Event signage

  • Tabletop displays

  • Event brochures

  • Promotional postcards

MARKETING + ADVERTISING

  • Flyers

  • Postcards

  • Print advertisements

  • Door hangers

  • Rack cards

  • Posters

  • Magazine ads

  • Newspaper ads

INTERNAL + OPERATIONAL MATERIALS

  • Employee handbooks

  • Training manuals

  • Recruiting packets

  • HR forms

  • Internal newsletters

  • Workplace signage

IDENTITY LOGOS + BRAND MARKS
First impressions matter, but they also need to last.

Your logo should do more than stand out. It should hold up across every application and be clear, recognizable, and consistent wherever it appears.

We create brand marks that reflect what makes your company valuable, and perform reliably across real-world use.
See the work

BRAND + VISUAL IDENTITY

A visual identity is more than a logo — it's the full system of color, type, imagery, and layout that lets people recognize you instantly and trust what they're looking at.

We build that system around the company you actually are, so it can grow, extend into new materials, and hold together for years without needing to be reinvented.
See the work

WEBSITE DESIGN + DEVELOPMENT

A website carries more of your brand's weight than almost anything else you produce — it's usually the first real conversation someone has with your company.

We design sites that read as an extension of who you are, built around clear paths to the action you actually want visitors to take.
See the work
designer-work-office (3)_edited_edited_edited.jpg

Built for consistency. Designed to scale.

We bring experience supporting rebrands, identity development, and campaign execution for organizations of all sizes, from growing teams to established institutions. The focus is always on creating work that’s not just thoughtful, but practical. Built to be usable, scalable, and consistent over time.

Take their
word for it.

tw-design displays genuine attention to detail and is patient with me and my staff when it came to getting our website just right. He succeeded in getting more eyes to our site, and he truly cares about the look and feel of it. Our e-commerce is rocking as well thanks to his suggestions and ideas. We are thankful that we found him!
David Traicoff
Owner
U.S. Rubber & Gasket
tw-design did a phenomenal job developing our brand identity, website, and several other internal branding initiatives. His knowledge and eye for the materials is top notch! He continues to support our growth and we look forward to continuing our relationship with him.
Ed Brabandt
Owner
Systematic Manufacturing, Inc
Great customer service! tw-design has consistently been able to translate my ideas into the project with a quick turn around. Tim and his staff are awesome!
​

Don Fradlis
Owner
iMA Sports
tw-design was organized and responsive to our needs. They suggested improvements and worked with us along the way to build a beautiful and functional website to help us collect consumer interest and information with a savvy marketing approach and eye candy loaded good looks. 
Richard Martin
President
Backyard Pool & Spa Show
World class, a true pro. Great communication throughout the entire process. The business logos and cards turned out awesome. I have had many customers compliment the logo; it really does make a difference on how they view the company. I now call tw-design for all graphic design needs we run into. Highly recommend!
Brett Lavoy
Owner
Lavoy Equipment Sales
tw-design has done amazing work for us at West Michigan Partnership for Children. Working under contract with the state we often have tight deadlines, and multiple requirements and they exceeded all of our expectations time and time again. From posters, to annual reports, to marketing pieces, to magazine ad's –Tim can do it all! We are so grateful for his talent and expertise. Highly recommended!
Phalesha Kyes
West Michigan Partnership for Children
tw-design was a huge asset by offering valuable insight while continuously improving our process and time constraints. He produced excellent designs using industry trends and new software – continuously impressing our valued clients and prospects.
Kristina Heimbaugh
Business Development Specialist
Integrated Systems Designs
tw-design was such a pleasure to work with, and the work he produced is phenomenal! He really goes deep to understand what your brand is all about and he takes the details to a superior level. He explains the "why" behind his design options and is so open to discussion and ideas. I can't recommend him enough. Just connect with him and let it all happen. You won't be disappointed!
Andi Chirco
Owner and CEO
Grammarphone Marketing

Ready to find out what your
brand should look like?

Maybe you've got a logo, colors, templates — a brand that's drifted from what your company actually is. Maybe you've got none of that yet, just a company and no visual brand to match it. Either way: tell us about your business, and we'll tell you, honestly, what it should look like.

bottom of page