CLIENT: Canna Vapes
A well-designed label is essential in the cannabis industry, as it needs to communicate the product offering, as well as details like size, strain, and characteristics.
The packaging follows the same style as the logo: clean and simple with great visual hierarchy, so you know what the brand is right away, and the other information is secondary. The slim canisters are minimalist and small enough to carry with you — they’re a common package style used in other consumer goods, so people know how to use them. The bold colors are easy to spot and stands out both online and offline and the all-caps letters in the company name are the same height, which leads to a cleaner, more flexible layout.